After 12 years of tracking the diversity efforts of some of the nation’s largest companies in five key industries, the NAACP reports measured progress toward the goal of addressing economic concerns of the African American consumer.

The 2008 edition of the NAACP Consumer Choice Guide, part of the NAACP Economic Reciprocity Initiative (ERI), is now available. The latest guide provides African American consumers with empowerment tools that enable them to make informed choices when purchasing products and services from the surveyed companies.

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